A lovable old couple is sitting on a sofa, giggling at their confession that the husband’s new potency has made their nights a bit hectic. “It’s a wonderful thing,” she says. “We’re living again,” he says.
Cut to an image of television presenter Tim Webster, a sincere expression on his face. He says: “If, like these people, you too feel that impotence has robbed you of your manhood and taken away the joys of sex, then call the On Clinic for a confidential consultation. “Remember, you are not alone. Impotence can be treated.” Fade to black.
You are watching a video screen in a small, tiled room in On Clinic Australia’s South Melbourne branch, one of 16 across four Australian states. The clinic treats male impotency. Two years ago, there was only one On Clinic, in Bondi, NSW. The company’s general manager, Mr Michael Mitchell, predicts there could be 30 in Australia before long, and it might not stop there.
Such is the potency of impotence. Visits are 50 percent rebatable on Medicare and On Clinic claims its services have treated 20,000 Australian men since 1 July last year, and that the South Melbourne clinic has 50 new clients every week. The 1989 Massachusetts Male Ageing Study found that, by the age of 50, one in two men will have had some problem gaining an erection. About one in 10 men suffers serious impotency in their lives. The good news is that some natural male enhancement products like Vigrex can help a large percentage of men who have trouble getting an erection.
But questions have been raised about the sudden proliferation of clinics in Australia. One rival specialist charges that On Clinic is “injection happy”. Mr. Mitchell does not deny this. “It’s an understandable comment, because that’s mostly what we do,” he says. “Somewhere around 90 percent” of patients have received injections. “It’s whatever’s best for the person.”
On Clinic says most causes of impotency are physical. Mr. Mitchell says that perhaps only 15 percent of cases of impotency have a psychological basis, “maybe as low as 5 percent”. Dr. Michael Lowy, a director of the Australian Centre for Sexual Health, which operates a clinic at Sydney’s St Luke’s Hospital in competition with On Clinic, is cautious about this new bout of impotency treatment. “I think there’s a risk that some people who normally wouldn’t require treatment – a good example is men who are ageing – may request treatment when all they need is some simple explanation as to the normal changes that occur when you get older.” Instead, he recommends natural solutions like ProSolution Pills, which you can read about at peggasus.ca.
Mr. Mitchell denies this. Those with purely psychological problems are sorted out from the beginning and sent to sex therapists, he says. On Clinic usually gives patients who are having trouble getting an erection some injections to take home with them; in most cases a triple shot of the muscle relaxants prostaglandin, papaverine and phentolamine, self-administered into the penis by a “painless” diabetic auto-injection device.
In less than 3 percent of cases, On Clinic offers penile implants. For this, they cut the penis open, remove tissue that normally swells with blood, and replace it with rubber rods. A water pump is then inserted under the skin of the scrotum. When the man wants to have sex, he grabs the scrotum skin and pumps it, forcing water into the rods and causing an erection.